Goodpin is the leading platform that lets you put your charitable dollars in the hands of your prospects, customers and employees to decide where it goes.
92% of surveyed small businesses donate to charity in order to give back to their community in a tangible way. Goodpin seamlessly integrates a cost-effective platform to multiply the reach and frequency of your existing marketing dollars, so that your good intentions achieve their desired visibility and impact.
Traditional marketing messages no longer cut it—especially when it comes to spreading the word on how – and how much – you give to your community. Democratizing your giving creates higher engagement with customers, employees and other key stakeholders, who then spread the word in an authentic way.
Engaging customers and employees right from the start helps you to focus and localize your charitable spending on the causes and communities that reflect your stakeholders’ values and geography. Not only is your spending more relevant, but it also becomes an investment in your relationships and brand image. Plus, by giving together, you’ll attract like-minded customers and employees.
Use targeted campaigns to let your customers, employees or other stakeholders choose the charities that will benefit from your charitable funds—and then spread the word and build viral momentum via social media sharing. It’s like a reverse Kickstarter, where you can allow individuals to take $10 of your money at a time to give to a cause they care about.
Goodpin offers many types of campaigns depending on your target audience and desired outcomes.
E-transfer charitable funds to specific customers, prospects, employees and other valued stakeholders to donate to a charity of their choice. It's a great way to reward patronage, incentivize desired behaviour (like referrals) and show your appreciation, while deepening relationships and building trust and loyalty.
An accessible opportunity for individuals and smaller organizations looking to forge relationships, build their reputation and make the world a better place through online giving.
Ideal for professional service groups and small to medium sized businesses and organizations who want to build their brand, make a more meaningful social impact and generate more leads while laying the foundation for long-term loyalty, advocacy and increased revenues.
Goodpin provides the digital infrastructure and social expertise to easily create, manage and measure social impact campaigns of any size, with a white-labelled platform that enables you to stay true to your established branding and retain full ownership of your CSR campaigns.